Commercial for Vancouver-based furniture manufacturer Bateman Labs.
We were engaged by Bateman Labs to ideate on an advertising strategy for their flagship product - the Envy Armchair. The purpose was to produce a commercial that encapsulated the product's versatility, and position the chair as a viable alternative to your standard office desk.
After honing in on the client's core values, objectives, and brand positioning, we realized "Goodbye Desk" - a modern commercial with a classic approach. The result - a video that is on brand, eye catching, and palatable across various digital platforms.
The client was thrilled with the final cut, and we couldn't be more proud to have delivered something special to a homegrown Canadian company on the rise.
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